Museum Themes have arrived!

That’s right.  We have liftoff.  After months of planning, hours and hours of coding and hacking, many sleepless nights,  and countless time spent researching the various options out there and figuring out where we fit in a sea of “premium” WordPress themes, Museum Themes is officially launched.

I won’t spend a whole lot of time tooting our own horn because, honestly, I’ve written quite a bit of horn-tooting over the last month and I want to be frank with you, our valued potential-customers.  But I’m gonna go out on a limb and say that I think we’re doing something that no one else is doing.  And we’ve looked.  We’ve followed Revolution as they rebranded to StudioPress and launched a side business making custom WordPress theme for Real Estate agents.  We’ve checked out WooThemes with their nifty widgets and wide array of different themes.  We’ve looked at Thesis.  We watched the launch of WPShift.  There’s a lot more out there.  Despite all the different options and developers, the thing that bugs us the most is that none of them — none of them — speaks to us, personally, to our style, personality, creativity, experimentalism.  And you know, maybe we’re all alone.  Maybe we’re the only ones who will be into these themes and no one will buy them.  And if that happens, well, we tried.  We won’t give up, we’ll keep building new themes, and add new designs that we think are cool and think maybe you will, too.  But we have a sneaking suspicion that we aren’t alone.  We have a feeling that there are at least a few other people out there with a similar design sense, a similar taste for designs that truly have personality.  And, if you’re out there, we’re here for you.  Yes, you.

As far as we can tell, these are the only themes with truly creative designs.  And I’m not knocking the StudioPress themes or the WooThemes or anyone else.  There’s a place for all of us.  Because the reason why these themes don’t exist is because it’s much easier (and dare I say, probably more profitable) to design for a wider audience.  While something that’s more middle-of-the-road may not look as stunning, it’s also more likely to push enough of the good buttons with enough people that you’ll get a lot of people to buy it.

We’re not looking for those people.

We want the artists. The creatives.  The writers.  The musicians.  The geeks and otaku and obsessed.  Those are the people we’ve always worked best with in designing web sites and those are the people — you are the people — we are designing these themes for.  We might not have mass appeal, but we’re much more interested in making art anyway.  And we want you to make art, too.  And we want to share our art with you.

That’s what Museum Themes are about.

Since it’s launch day, we couldn’t let such a momentous occasion go by without some kind of special offer.  So, all day today, if you buy one of our themes and enter the coupon code gallery-opening during checkout, you’ll get $5 off as a thank you for jumping on the bandwagon on the first day.  And make sure to follow us on Twitter, fan us on Facebook, and even invest in us on Empire Avenue — we’ll be active in all those social networks offering special discounts and promos just to those fans.  Oh, and TwitPay — we’ll be offering specials for people who’ve claimed their account on TwitPay and buy our themes that way.

Posted in News on 25 June 2010
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2 Responses to “Museum Themes have arrived!”

  1. [...] and we’re excited for the official launch.  Head over to http://www.museumthemes.com and read the official release announcement.  Today only we’re offering a $5 promo on all our themes if you enter the code [...]

  2. [...] preparing my presentation for this year’s upcoming WordCamp SLC that I realized that it was this time last year that we launched Museum [...]

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